On Your Mark, Get Set, Go!
Digital marketing evolves quickly. You could say, it’s like a race. If you don’t keep up with the latest and greatest trends along the way, you’ll be eating the proverbial dust. Each year brings new hardware, software, and user experiences. Everything has to be on your radar, including video ads, apps, new SEO and paid search strategies, virtual reality devices, and wearable technology.
What Is Digital Marketing?
Digital marketing is an umbrella term for targeted, measurable, interactive, and FUN online media. This media is aimed at delivering your brand to consumers. This type of marketing can be executed across multiple devices, including desktops, smartphones, tablets, and watches. At its best form, digital marketing has both depth and relevance.
My experience in digital marketing includes:
-
SEO (Search Engine Optimization)
-
PPC (Pay Per Click) Campaigns
-
Content Marketing
-
eCommerce Marketing
-
Social Media Marketing
-
Direct Email Marketing
-
Infographics